Partnership Proposal — Confidential
Honor
The Culture
× M.O.P.
A limited merchandise capsule, fully managed end-to-end by Honor The Culture for Billy Danze & M.O.P.
Honor The Culture (HNR) is proposing a limited-edition merchandise capsule in collaboration with Billy Danze of M.O.P. HNR will own and operate every element of the campaign — from creative concept to customer doorstep — allowing M.O.P. to monetize the brand and connect with fans without any operational lift on your end.
What We HandleFull-Service, Zero Friction
Design
Capsule creative direction, artwork, and product design aligned with M.O.P.'s iconic identity.
Hosting & Store
Branded storefront setup, product listings, and secure checkout — fully managed by HNR.
Fulfillment & Shipping
Inventory production, order processing, and direct-to-fan shipping handled in-house.
Customer Service
Full post-purchase support — tracking, exchanges, and fan communications.
Advertising & Promotion
Campaign strategy, paid social, organic content, and rollout planning — HNR drives awareness and traffic to the drop.
Products & Revenue Share
Painter's Edition
Mash Out Posse Tee
Retail: $45 • 6 colors
cut
Painter's Edition
Mash Out Posse Hoodie
Retail: $70 • 6 colors
cut
Limited Edition
M.O.P. Snapback Hat
Retail: $50 • 6 colors
cut
Painter's Edition
Mash Out Posse L/S Tee
Retail: $60 • 7 colors
cut
Revenue Mapping & Profit Sharing Duties
Honor The Culture
- Physical product production
- Sales tax (all jurisdictions)
- VAT tax (if applicable)
- Merchant transaction fees
- Shipping cost & fees
- Design fees
- Advertising (ad set level) — $800 cap
- Customer service support
Billy Danze / M.O.P.
- Zero cost
- W-9 required after $2,000 in revenue (1099 independent contractor status)
Built for the Culture
Cost or operational burden on Billy Danze's team. HNR runs everything.
Creative collaboration — M.O.P. approves all designs and direction.
Revenue share structured to be meaningful for both sides from day one.
Let's Build On
the momentum.
Honor The Culture
honortheculture.com
Available to connect at your convenience
Kevin Cooke
Chief Executive Officer
(424) 384-9800
hello@honortheculture.com